PICTURED: Bliss Pierce in front of the Duomo di Milano

Milan, Italy 2013

About Me

"Bliss has many talents, but the two that stick out to me the most are her attention to detail and her ability to provide sound, strategic advice."

Brian Blewitt, Kellogg Company

(formerly with Sears Holdings Corp)

Experience

GENERAL MILLS

Global Consumer Insights Associate  |  September 2014–present  |  Minneapolis, MN

• Advocate for the voice of the consumer in business strategy meetings using insights based on Nielsen syndicated data and other quantitative and qualitative data sources

• Partnered with the advertising agency and central teams to develop the fiscal year business operations strategy

• Identify key business strategies based on consumer-first company vision and consulted on strategic creative development via agency briefs

 

GENERAL ELECTRIC (Executive Commercial Leadership Program)

Summer Marketing Strategy Associate  |  June 2013–August 2013  |  Chicago, IL

• Led a redesign of the GE Capital Rail Services website to differentiate the GE brand, more closely support the needs of the customers and increase new business inquiries

• Designed a data visualization tool for GE Capital Rail Services to analyze trends/activity on $290MM in capital expenditures and align future spending with the overall business strategy

• Delivered a strategic growth plan for GE Energy’s nuclear sector and developed an evergreen customer analysis tool as part of a cross functional SWOT team

 

OMNICOM (TPN, Inc)

Account Executive  |  October 2010–July 2012  |  Dallas, TX

• Developed strategic, in-store promotional programs from concept and negotiation to fulfillment in market for major Fortune 500 clients and partners including Kmart, Sears, Intel, Disney and Warner Bros. Entertainment

• Delivered quality-assurance processes in collaboration with account, creative and production teams that resulted in meeting both in-scope and out-of-scope deadlines

• Used qualitative and quantitative data analysis to provide insights on client shopper segments and develop promotional marketing plans

• Maintained retainer and project invoicing of more than $3MM in annual spend

 

Account Coordinator  |  August 2009–September 2010  |  Dallas, TX

• Advanced the preparation of RFI/RFP documents which contributed to a 60% increase in agency ‘wins’ over the previous year

• Consistently received above-average reviews with notations for excellence in leadership, organization and project management

Education

THE OHIO STATE UNIVERSITY (Fisher College of Business)

Master of Business Administration, Global Market Strategy  |  May 2014  |  Columbus, OH

• Elected 2013-2014 Vice President of Marketing for the Black MBA Association

• Represented Ohio State at the UN Forum on Business and Human Rights in Geneva, Switzerland

• Chosen to work on a marketing strategy project with the Visagio consulting firm in Rio de Janeiro, Brazil

• Accepted into the Spring 2014 Global Applied Projects program to work on a business challenge with a consumer products e-commerce firm in Mumbai, India

 

COPENHAGEN BUSINESS SCHOOL

Graduate Exchange Student  |  August 2013–December 2013  |  Copenhagen, Denmark

• Accepted into the Fall 2013 semester at Copenhagen Business School to study innovation and strategy

• Led project team to develop technology innovation based on Danish design principles

• Created waste management strategy for urban development consulting project using public-private partnership framework with development firm (By & Havn) and local government (Copenhagen Municipality)

 

UNIVERSITY OF NORTH CAROLINA

B.A. Communication Studies - Media Studies and Production  |  May 2009  |  Chapel Hill, NC

• Honors: Dean’s List, Designated Member of the Rising Stars Program

• Activities: Captain of the Novice Rowing Team, CREED Mentor, School Representative for the ACC Student-Athlete Leadership Conference

Right Brain

3 Years Advertising Agency

3+ Years Shopper Marketing

5+ Years Presentation Specialist

7+ Years Graphic Design

Jazz, Lyrical and Hip Hop Dancer

Left Brain

MBA Global Market Strategy '14

5+ Years Team Leadership

3 Years Data Analysis

4 Years Project Management

2 Years Journalism

Inspiring others
to see things differently.

resume