I grew up believing I was going to change the world someday. Well, I'm 30-something now and I still believe it. Currently, I work in Minneapolis, MN with business teams who are inspired to make food that people love.
As a strategic guide, I use consumer data to understand the specific consumer and business challenge. Then I bring the data to life through storytelling, activate the team against the insights and work to build informed strategies that solve the right problems.
Sounds simple enough, right? Well, I get do this all over the world which does complicate things a bit.
What I Do
STUDY DESIGN :
Learn » stakeholder interviews | develop problem statement
Plan » qualitative study design | survey/questionnaire design | segmentation design |
Do » focus groups | user experience | in-context experimentation
ANALYSIS: market and competitive analysis | data visualization
APPLICATION: facilitation | host strategic work sessions
Please complete the contact form for consulting, facilitation, panels or speaking request.
Where I've Done It
NORTH AMERICA: Canada | United States
SOUTH AMERICA: Brazil
AFRICA: Ethiopia | Tanzania
ASIA: China | India | South Korea
EUROPE: France | United Kingdom